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| # | Item | Category * | Planned | Actual | Owner |
|---|---|---|---|---|---|
| 1 | Google Ads — June | Ads | 5000 | 4720 | Lee |
| 2 | Launch webinar | Events | 2500 | 0 | Maya |
| 3 | Case study videos | Content | 3000 | 1800 | Sam |
| 4 | SEO tooling | Tools | 400 | 396 | Lee |
| 5 | Conference booth | Events | 8000 | 0 | Dana |
| 6 | Blog freelancers | Content | 1500 | 900 | Maya |
| 7 | LinkedIn Ads — June | Ads | 3500 | 3510 | Lee |
| 8 | Analytics suite | Tools | 1200 | 1200 | Chris |